{"id":3052,"date":"2021-10-29T09:09:38","date_gmt":"2021-10-29T09:09:38","guid":{"rendered":"https:\/\/journal.rhetoric.bg\/?page_id=3052"},"modified":"2021-10-29T09:09:38","modified_gmt":"2021-10-29T09:09:38","slug":"specifics-of-digital-public-diplomacy","status":"publish","type":"page","link":"https:\/\/journal.rhetoric.bg\/?page_id=3052","title":{"rendered":"Specifics of Digital Public Diplomacy"},"content":{"rendered":"<p align=\"justify\">\n<p align=\"justify\"><span style=\"font-family: Times New Roman, serif;\"><span style=\"font-size: medium;\"><span lang=\"en-GB\"><b>Kalin Kalinov<\/b><\/span><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Times New Roman, serif;\"><span style=\"font-size: medium;\"><span lang=\"en-GB\">Sofia University \u201cSt. Kliment Ohridski\u201d<\/span><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Times New Roman, serif;\"><span style=\"font-size: medium;\"><span lang=\"en-GB\">E-mail: kkalinov@uni-sofia.bg<\/span><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Times New Roman, serif;\"><span style=\"font-size: medium;\"><span lang=\"en-GB\"><b><span lang=\"bg-BG\"><a href=\"https:\/\/rhetoric.bg\/wp-content\/uploads\/2021\/10\/Kalinov-K-issue-49-October-2021-p.113-129.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-8644 alignleft\" src=\"https:\/\/rhetoric.bg\/wp-content\/uploads\/2021\/07\/1200px-PDF_file_icon.svg_.png\" alt=\"\" width=\"105\" height=\"129\" \/><\/a><\/span>Abstract: <\/b><\/span><\/span><\/span><span style=\"font-family: Times New Roman, serif;\"><span style=\"font-size: medium;\"><span lang=\"en-GB\">Digital diplomacy is a phenomenon of growing influence in recent years due to a number of reasons, including the fast technological advancements and the rise of social networking. As a result of this process, diplomacy practitioners and their institutions are presented with a new range of opportunities and challenges. This process is particularly crucial to large multinational organizations that were experiencing difficulties in coordinating their public diplomacy efforts even in the \u201cpre-digital\u201d age. The article is an attempt to describe the field of digital diplomacy in Bulgarian. The aim is to present a theoretical review, which could serve as a basis for future empirical studies in the area. Several key tendencies are outlined within the publication, including the increasing speed of the communication flow, the destruction of the hierarchical communication model, the changes in the power configurations and the fluid concept of external and internal audiences.<\/span><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Times New Roman, serif;\"><span style=\"font-size: medium;\"><span lang=\"en-GB\"><b>Keywords: <\/b><\/span><\/span><\/span><span style=\"font-family: Times New Roman, serif;\"><span style=\"font-size: medium;\"><span lang=\"en-GB\">public diplomacy, digital diplomacy, theoretical review, digital public diplomacy, digitalization, specifics<\/span><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Times New Roman, serif;\"><span style=\"font-size: medium;\"><span lang=\"en-GB\">Rhetoric and Communications Journal, issue 49, October 2021<\/span><\/span><\/span><\/p>\n<p align=\"justify\"><a href=\"https:\/\/rhetoric.bg\/%d1%81%d0%bf%d0%b5%d1%86%d0%b8%d1%84%d0%b8%d0%ba%d0%b8-%d0%bd%d0%b0-%d0%b4%d0%b8%d0%b3%d0%b8%d1%82%d0%b0%d0%bb%d0%bd%d0%b0%d1%82%d0%b0-%d0%bf%d1%83%d0%b1%d0%bb%d0%b8%d1%87%d0%bd%d0%b0-%d0%b4%d0%b8\"><span style=\"font-family: Times New Roman, serif;\"><span style=\"font-size: medium;\"><span lang=\"en-GB\">Read the Original in Bulgarian <\/span><\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kalin Kalinov Sofia University \u201cSt. Kliment Ohridski\u201d E-mail: kkalinov@uni-sofia.bg Abstract: Digital diplomacy is a phenomenon of growing influence in recent years due to a number of reasons, including the fast technological advancements and the rise of social networking. As a result of this process, diplomacy practitioners and their institutions are presented with a new range [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-3052","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/journal.rhetoric.bg\/index.php?rest_route=\/wp\/v2\/pages\/3052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journal.rhetoric.bg\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/journal.rhetoric.bg\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/journal.rhetoric.bg\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journal.rhetoric.bg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3052"}],"version-history":[{"count":1,"href":"https:\/\/journal.rhetoric.bg\/index.php?rest_route=\/wp\/v2\/pages\/3052\/revisions"}],"predecessor-version":[{"id":3053,"href":"https:\/\/journal.rhetoric.bg\/index.php?rest_route=\/wp\/v2\/pages\/3052\/revisions\/3053"}],"wp:attachment":[{"href":"https:\/\/journal.rhetoric.bg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}