DOI 10.55206/PJTA1625

Prof. DSc. Ivanka Mavrodieva

Sofia University “St. Kliment Ohridski”

Email: mavrodieva@phls.uni-sofia.bg

Issue 65 of the Rhetoric and Communications journal follows the established tradition of, on the one hand, uniting publications thematically within sections that more compactly present the development of the discipline at theoretical, methodological, and applied levels; and on the other hand, publishing high-quality scholarly articles by both established academics and young researchers.

In the section “Rhetoric, Media, Semiotics,” the opening article, co-authored by Tetiana Zinovieva and Mariia Yakubovska, outlines a new interdisciplinary field—gamified digital journalism—as an emerging rhetorical practice for engagement, learning, and interaction. Remaining in the field of rhetoric, and particularly with respect to its functions in international relations and the activities of the European Union, Monika Panayotova analyzes a speech delivered by Danish Prime Minister Mette Frederiksen during Denmark’s rotating presidency of the EU Council, combining methods rooted in Aristotelian rhetorical traditions with 21st-century approaches advanced by Simon Sinek. Elena Tarasheva examines parliamentary discourse in the Bulgarian National Assembly, presenting the results of a study employing a new method of keyword calculation—textual dispersion—and drawing conclusions regarding “high-frequency repetitions, collocations, cognitive metaphors, and rhetorical means of argumentation.” Pavleta Nachevska investigates the role of the media in reporting military actions. Tsvetelina Uzunova presents the results of a study of media and digital communication strategies of monarchies, seeking answers for their implementation between tradition and algorithms in media environment. Miroslav Dachev offers an engaging analysis in his article “The Semiotics of the Name: Icon, Name, Miracle.”

The section “Communications in Society and Business” includes two publications addressing refugees and migrants. Deniza Georgieva presents the results of an analysis of the interpreter’s role and influence in therapeutic and interview contexts when working with refugees. Seungeun Lee conducts a comparative analysis of migration and migrants from Korea to three European countries: Bulgaria, Hungary, and Slovakia – as represented in media and institutional documents. Lyubomira Spasova presents in her article the results of a comparative analysis of scales for measuring the cognitive styles of advertising consumers.

The section “Academic and Pedagogical Communication” comprises articles related to reporting on methodologically oriented research. Valeria Kardashevska presents results from the application of new approaches to training students of acting in stage speech, implemented in blended learning formats (face-to-face and online) at the National Academy for Theatre and Film Arts in Sofia and the National University of Theatre, Cinema, and Television in Kyiv. Spas Rangelov, from Hankuk University of Foreign Studies, College of National Strategic Languages in Korea, employs autoethnographic observation and analysis to describe the teaching of regional studies courses in an international academic environment, identifying cultural specificities and communicative challenges. Daniel Polikhronov analyzes the messages of contemporary Bulgarian pop-folk music and their impact on processes of education and socialization. Lulivera Krasteva reports on research methods and findings from Prof. Dr. Minka Zlateva’s book Retrospections on Public Communication.

Rhetoric and Communications Journal, issue 65, October 2025

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