Communication in Education and Society
DOI 10.55206/VAGF5922
Teodor Petkov
University of National and World Economy
E-mail: teodor.petkov@unwe.bg
Abstract: This study examines the ethical dimensions and mechanisms for preventing discrimination in the context of organizational governance, with a particular emphasis on the treatment of entrepreneurs in their interactions with administrative and bureaucratic structures. The analysis substantiates the necessity of equal treatment for all economic actors – regardless of gender, age, ethnicity, religion, or social status – as a fundamental prerequisite for institutional effectiveness and competitiveness. The hypothesis posits that, despite the existence of robust international and European legal frameworks for the protection of human rights (e.g., the United Nations, the Council of Europe, and the European Union), systemic challenges to the attainment of genuine equality persist. Employing a desk research methodology, the study reviews a typology of discriminatory practices, encompassing both classical forms (based on race, ethnicity, religion, gender, age, and sexual orientation) and contemporary manifestations (direct, indirect, structural, positive, and multiple discrimination). Key documents such as the Universal Declaration of Human Rights and the European Convention on Human Rights are analyzed, along with the roles of institutions such as the International Criminal Court and the European Parliament. The findings suggest that a sustainable fight against discrimination requires integrated policy approaches, continuous monitoring, the implementation of ethical management models, and the execution of communication campaigns tailored to emerging social realities.
Keywords: communication, organization, ethics, preventions, discrimination.
Rhetoric and Communications Journal, issue 64, July 2025