Сп. „Реторика и комуникации“, брой 62, януари 2025 г.
Rhetoric and Communications, Issue 62, January 2025
DOI 10.55206/GDYD1026
Assoc. Prof. Nikolina Tsvetkova, PhD
Sofia University “St. Kliment Ohridski”
E-mail: ntsvetkova@phls.uni-sofia.bg
Assoc. Prof. Stefan Serezliev, PhD
“St. Cyril and St. Methodius” University of Veliko Tarnovo
E-mail: serezliev@ts.uni-vt.bg
Issue 62 of the “Rhetoric and Communications” journal continues the tradition of publishing research results, implemented with modern methods by established researchers and young scholars in the fields of European studies, political science, international relations, international economic relations, management, internet communication, political communication, and media communication.
The authors are from Bulgaria, from seven universities, they are both scientists with experience in various scientific fields, as well as young scientists, doctoral and master students, thus the journal continues being a platform for researchers from different schools of thought.
The wide range and interdisciplinary nature of the publications is a fact, and the editors’ desire for structuring leads to grouping the papers into several sections.
The section on “Communication in International Institutions and Corporations” includes four articles. Branimir Stanimirov presents results of an in-depth study on communication, identity and ontological security and the rule of law after the European Parliament elections. Next, results of an analysis of the experience of the European Union (EU) in the field of education for poverty reduction and its implementation in China are presented by the doctoral student from the Southwestern University Wang Rui. Again in the field of the EU, Georgi Tonev’s article is thematically included in the section as it presents a desk research overview of orporate communication, corporate governance and the European Union’s Corporate Sustainability Reporting Directive. Boyan Dafov presents the results of a study of international relations and communications from the perspective of a current topic, namely, artificial intelligence as a factor in their implementation by China, Russia and the USA.
The second section on “Media, Election and Internet Communication” includes articles that present results of research performed using modern methods. Katya Mihaylova studies the manifestations, features and trends in the parliamentary television election debate in Bulgaria and deduces features, phenomena and trends. Three lecturers at three Bulgarian universities Yanka Totseva (UNWE), Kalina Yocheva (Shumen University) and Nikolay Tsankov (Thracian University), who are a part of a project team, present the results of a media monitoring in connection with disinformation regarding minorities in the election campaign for Members of European Parliament in Bulgaria in 2024. As it falls within the broad understanding of communications and the media, the article by Manuela Toteva is included here. It announces the results of an empirical study on professional identity and the evolution of communication roles on LinkedIn conducted in Germany.
The third section contains three articles related to the constructs in the title, namely semiotics, visualization and virtualization. Miroslav Dachev presents the results of an analysis related to the semiotics of place: icon, place, miracle; he studies the “Holy Mountain”, Mount Athos, and the icons of the Holy Mother of God there. Iliya Linkov presents the results of an analysis of nonverbal communication as part of leadership in virtual teams, a current topic that has been studied through the prism of human resources management. Again with modern methods and working on a current topic, Bozhidar Atanasov analyzes good practices in the virtualization of tourism and derives results concerning the role of metamedia as a method for reconstructing and preserving cultural and historical heritage.
In issue 62, Kalin Kalinov presents four volumes (published by Faber) dedicated to television in Bulgaria for the period from 1954 to 2024; a piece of work that is the result of the editorial work of Prof. Margarita Pesheva, PhD, and Assoc. Prof. Katya Mihaylova, PhD, with the support of the scientific consultant Prof. Dr. Habil. Milko Petrov.
Nikolina Tsvetkova is an associate professor at the Department of European Studies, Faculty of Philosophy of Sofia University “St. Kliment Ohridski”. She teaches intercultural communication in bachelor’s and master’s programs, English for specific purposes, project terminology. Her research interests are in the areas of intercultural communication, internet communication, social networks and applied linguistics. She is the author of numerous publications on intercultural communication, digital academic communication and applied linguistics. She published the monograph “English Language for Communication in EU Institutions” (2018). She is the author of a number of articles – independently and in co-authorship – published in prestigious publications.
Stefan Serezliev is an associate professor of branding and integrated marketing communications at the Department of Journalism and Public Relations (“St. Cyril and St. Methodius” University of Veliko Tarnovo). He is a professor at the Luben Groys Theater College and its Rector since 2019. He is a university lecturer and researcher in visual communications, advertising, and branding. He is the author of monographs and textbooks, including “Integrated Marketing Communications, Brand and Graphic Design: Between Definitions and Perspectives” (2014), “The Actor’s Personal Brand: Between Definitions and Perspectives” (2024).
Issue 62 of the Rhetoric and Communications Journal (January 2025) is published with the financial support of the Scientific Research Fund, Contract No. KP-06-NP6/48 of December 04, 2024.