Media and Public Communication
DOI 10.55026/UPFV3991
Tetiana Zinovieva
Odesa Polytechnic National University
email: zinovieva@op.edu.ua
Abstract. The study aims to explore the factors influencing trust in immersive media within the context of the post-truth era and the ongoing war in Ukraine. This research has several objectives: to assess the current research landscape on immersive journalism; seeks to analyze the thesaurus system used in immersive journalism. It also aims to survey Ukrainian journalism students to seek their perceptions of immersive military journalism. To accomplish these goals, a variety of research methods are employed, including a systematic review of scientific literature, conceptual analysis, analysis of Ukrainian immersive journalism content, and a survey administered among journalism students. Through these methods, the study uncovers insights into the evolving landscape of media consumption and trust dynamics concerning immersive journalism. Findings from the study suggest that immersive journalism, within the context of the Ukrainian war, has the potential to challenge stereotypes, foster empathy, and deepen understanding among audiences. The study underscores the prizing responsible and ethical use of immersive media, offering guidelines for journalism students to enhance critical thinking and engagement with immersive content. By adhering to these recommendations, student journalists can leverage immersive technology to produce impactful and credible journalism that contributes to deeper societal understanding and engagement with complex issues, such as war and conflict.
Keywords: immersive journalism, trust in media, post-truth, war in Ukraine, critical thinking, empathy, cultural heritage, learning based on immersive journalism.
Rhetoric and Communications Journal, issue 60, July 2024