Editors’ Words

Editors’ Words

DOI 10.55206/JNBB9896

Assoc. Prof. Stefan Serezliev, PhD

University of Veliko Tarnovo “St. St. Cyril and Methodius” / Theatre College “Luben Groys” – Sofia

Email: serezliev@uni-vt.bg

Dr. Georgi Petkov

Institute of Rhetoric and Communication

Email: g.p.petkov@gmail.com

Issue 58, January 2024 is thematically situated in the areas of rhetoric, argumentation and philosophy. There are eight scholarly articles, divided into two sections: Rhetoric and Argumentation and Philosophy, Communication and Society.

The two authors (Ulrike Nespital and Christian Heiliger) of the article “Efficacy Study for Co-Teaching in Practices in Rhetoric and Natural Sciences” are from Justus Liebig University Giessen, Germany. They present the results of a study on rhetoric and more specifically on the formation of presentation skills in students studying technical subjects and science. Hilda Narch is from the Modern University for Business and Science, Lebanon and in her article “Crisis Management Communications System” she presents a theoretical overview of basic concepts related to crisis communication management.

This continues a steady tradition of the journal publishing articles by authors from universities in other countries; these are scholars who are established in a particular academic field and who share their expertise as teachers and researchers.

Six authors are from Bulgarian educational institutions and research units: Sofia University “St. Kliment Ohridski”, University of National and World Economy, NATFA “Krastio Sarafov”, the American University in Bulgaria – Academic Library, etc.

Argumentation as part of the rhetorical heritage is presented in the context of judicial rhetoric; the author Metin Ibriyamov focuses on abductive reasoning and abductive schemes in criminal proceedings; he provides a theoretical overview, presents examples and reaches reasonable conclusions on their use.

Two of the articles include the results of an analysis of political rhetoric, in particular presidential and presidential candidate rhetoric, exhibited during debates. Maglena Gurkova provides a rhetorical analysis of the pre-election debate between Emmanuel Macron and Marine Le Pen held on 3 May 2017; she examines the history, organisation, media context, participants’ behaviour, argumentation and non-linguistic means. Maryana Mihaylova analyses presidential candidate debates in Bulgaria in 2016, in particular a televised debate between Rumen Radev and Tsetska Tsacheva, and focuses on the non-verbal communication of presidential contenders in the country. The verbal part of both articles is illustrated with visual elements from the debates, which contributes to a quick and accurate decoding of the presented conclusions.

Nora Goleshevska is the author of the scientific publication “Giorgio Agamben’s The language of philosophy and the language of poetry: The world in crisis”. The text is an interesting syncretic version, namely a translational commentary, which is an in-depth analysis and translation of Agamben’s text entitled “Quando la casa brucia” (“When the house burns”). In this way, the reader has the opportunity to validate the scholarly analysis with the original text of Giorgio Agamben, one of Italy’s most renowned contemporary philosophers, translated into Bulgarian.

Stoyanka Delibeeva studies scientific publications and normative documents that refer to a topical issue and studies the influence of language learning and multilingual practices on positive identifications with the European Union at the secondary school stage in Bulgaria. The novelty of the article is to establish the affordances of Q-methodology for the implementation of research in this area.

Radina Damyanova presents the results of a content analysis of social networks used by academic libraries in Bulgaria and summarizes the results in tables and charts, presenting an up-to-date picture and recommendations for improving the work of these institutions in understanding the opportunities of reaching different audiences in a fast, effective and contemporary way.

The issue is interesting and useful in that it brings together both theoretical overviews and methodological statements; both interpretations from a scientific perspective and results from analyses implemented with contemporary methods.

Stefan Serezliev is Associate Professor of Branding and Integrated Marketing Communications at the Department of Journalism and Public Relations (Veliko Tarnovo University “St. St. Cyril and Methodius”) and is the Rector of the Theatre College “Luben Groys”. He is a university lecturer and researcher in the fields of creative and cultural industries; intercultural and visual communications, media, advertising, PR and branding. He is the author of dozens of academic articles and the monograph Integrated Marketing Communications, Branding and Graphic Design: between Definitions and Perspectives (2014), 358 pp. He has taught communications and design at the Institut Superieur des Beaux Arts de Sousse, Tunisie. Email: serezliev@ts.uni-vt.bg

Georgi Petkov holds a PhD in Philosophy and Rhetoric – Specialty: 050101 – History of Philosophy (History of Rhetoric and Oratory). “The Place of Rhetoric among the Sciences – Thomas Aquinas and the Reception of Aristotle’s Rhetoric in Medieval Western Europe”. He has experience as a visiting professor at St. John’s University in Prague. He has a teaching experience in Aristotle’s Rhetoric. His research interests include rhetoric, history of rhetoric, speechmaking, presentation skills and argumentation. His expertise is in the area of argumentative strategy development. He is a member of the Board of the Institute of Rhetoric and Communication. Email: g.p.petkov@gmail.

Rhetoric and Communications Journal, issue 58, January 2024

Read the Original in Bulgarian and English