Abstract: The aim of the following article is to present the changes of the rhetorical paradigm in the modern era – the Internet and the dynamics of the new web based social media platforms, forums, blogs, online newspapers and magazines. The main thesis is that the modern orator – the copywriter, adapts quickly and flexibly to the new media space without underestimating the importance of the audience. The copywriter shifts successfully to textual and visual forms that serve to new communication channels. Internet as a media continuum, which not only covers the information needs, but also requires innovative information standards.
Key words: rhetoric, Internet, media, copywriter, audience, social networks, forums, blogs, online texts.
Rhetoric and Communications E-journal, Issue 5, September 2012, http://rhetoric.bg/, ISSN 1314-4464