Category Archives: Uncategorized

Fake News as a Rhetorical Device

Maya Vassileva

Faculty of Journalism and Mass Communication

Sofia University “St. Kliment Ohridski”

Email: mdvasileva@uni-sofia.bg

Abstract: Intentionality in fake news production is central in many academic definitions and needs to be considered. Fake news is not well-defined concept and still the current approaches and definitions are not unidimensional. Frequent use of the term for political purposes in recent times has become a label to discredit legacy news media. Labeling mainstream media discourses as fake news in rhetorical facet means a doubt on a certain story and is next step further to undermine trust in information and also shake trust in media system as a whole.

Keywords: fake news, misinformation, disinformation, rhetorical device, fake app

Rhetoric and Communications Journal, Issue 40, July 2019

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Public speaking, a developing and improvement of oral skills

Valeria Kardashevska

NATFA – Sofia

Email: kardashevska@mail.bg

Abstract: People have been communicating using the word since ancient times. The ability to influence the audience, to transmit emotions and to provoke feelings through speeches is more important in comparison with the sharing information. Today, new technologies establish new ways of communication the need to master the skill to act through spoken, not just written, is getting even bigger. It is affecting more and more spheres, today are looking for powerful and influential speakers and leaders who are prepared to engage and provoke in public appearances their audiences and followers. Consequently, the first part of the article is dedicated to present the information how to improve rhetorical and listening skills, and the second includes practical advice and exercises which are useful during the process of forming and developing skills, articulation, mеlogy and others.

Keywords: speech, public speaking, speaking skills, speaker, orator skills.

Rhetoric and Communications Journal, issue 38, January 2019

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Revision of the Conceptual Framework for Integrated Marketing Communications (IMC) – Part 1

Boyan Kutevski

Sofia University “St. Kliment Ohridski”, part-time lecturer

E-mail: koutevski@gmail.com

Abstract: The main goal of the paper is to present a ‘revisit’ to the integrated marketing communications (IMC) concept, based on the key changes in the communication environment with the emergence of online media (incl. social media and online trade platforms). The author reviews the opportunity of IMC to serve not only as a ‘side’ element in the sales process but to guide it, simultaneously acting as a means of communication, a sales channel and a data-gathering tool for the effectiveness of the synergic system (communications and trade). The highlight of the paper is the detailed study of the potential to put the brand into the center of IMC as a complex and universally functioning marketing and cultural construct. Brand owners can use IMC as an engagement tool. Engagement, in terms of psychology, is closely related to emotional decision-making. Therefore, the brand concept aspects reviewed are closely related to the IMC – the brand represents an integrated system, in which consumers can decide on following different journeys to a brands of their choice.

Keywords: integrated marketing communications (IMC), brand, market mix, advertising, social media.

Rhetoric and Communications Journal, issue 38, January 2019

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Motivation profile

Tzvetan Davidkov

Sofia University “St. Kliment Ohrdiski”

E-mail: tzvetandavidkov@feb.uni-sofia.bg

Iya Gurbalova

Sofia University “St. Kliment Ohrdiski”

E-mail: iya.petkova@feb.uni-sofia.bg

Abstract: The text discusses the possibility of developing an instrument for identifying the motivational potential (motivation profile) of specific factors of the work situation. It is argued that this is possible by comparing the significance of these factors and the level of satisfaction with their actual state.

Keywords: motivational profile, factors of the work situation, motivation potential.

Rhetoric and Communications E-journal, Issue 36, September 2018, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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Using Bayesian statistics for statistical inferences with non-representative samples (based on an example of the research of the dropout bachelor students in the Faculty of Philosophy of the Sofia University “St. Kliment Ohridski”)

Kaloyan Haralampiev

Sofia University “St. Kliment Ohrdski”

E-mail: k_haralampiev@phls.uni-sofia.bg

Abstract: Very often in the course of fieldwork, there are difficulties which lead to a situation in which a sample that has been planned to be representative is actually non-representative. The most common problem is the high proportion of undiscovered respondents and/or non-respondents. In this case, it is not correct to use the classic statistical methods for confidence intervals and/or hypotheses testing. There is a need to use Bayesian statistics, which allows confidence intervals to be constructed and statistical hypotheses to be tested based on non-representative sampling data. This is exactly the case in the study of the dropout Bachelor students in the Faculty of Philosophy of Sofia University “St. Kliment Ohridski”. The dropout study had been planned to be exhaustive, but due to the low percentage of filled-in questionnaires, it was implemented as a non-representative sample. The study of the control group of students continuing their education had been planned as a representative sample, but due to a high percentage of undiscovered and/or non-responded students, it was again implemented as a non-representative sample. This required the comparison between the two groups to be made by use of Bayesian statistics.

Keywords: representative samples, non-representative samples, statistical inferences, confidence intervals, hypotheses testing, Bayesian statistics.

Rhetoric and Communications E-journal, Issue 36, September 2018, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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Identity and intercultural aspects of doctoral training (“living” the research experience. Cases from Bulgaria)

Nikolina Tsvetkova

Sofia University “St. Kliment Ohridski”

ntsvetkova@phls.uni-sofia.bg

Nadya Birezhakli

Sofia University “St. Kliment Ohridski”

nadia_birezhakli@abv.bg

Abstract: On the one hand, the process of doctoral training in Bulgaria has not been researched well enough so far. Doctoral training is a key prerequisite in constructing the European research area and the European Higher Education Area. That is why in a European and an international perspective formal and informal structures of doctoral training at EU universities has already started. The current acticle presents some of the results of the way doctoral students of social and political studies at Sofia University “St. Kliment Ohridski” feel about their research experience. The focus is on developing their identities as European researchers and the role of language(s) in this process.

Keywords: doctoral training, Bologna process, Europeanisation of education, identity, language, intercultural communication.

Rhetoric and Communications E-journal, Issue 26, January 2017, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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Language education of South Korea

Hayann Lee

Hankuk University of Foreign Studies in Seoul, South Korea

E-mail: bulgariyann@gmail.com

Abstract: The paper presents the result of a survey of the current status of bilingual education in South Korea and bilingual policy as well as a policy proposal. The focus is on the observation of good practices, documents in connection with bilingual policy, changes at schools, and trends in bilingual education. The methodology includes observation and comparative analyses between Korea and Germany.

Keywords: language education, bilingual education, bilingual policy, policy proposal, South Korea.

Rhetoric and Communications E-journal, Issue 31, November 2017, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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Welfare and Material Well-being Perception among Bulgarians

Tolya Stoitsova

New Bulgarian University
E-mail: tstoitsova@nbu.bg

Abstract: In the article, the problem of welfare and material well-being perception is discussed as a serious one in Bulgarian society today. Surprisingly, the problem is not in Bulgarian media agenda as opposed to the foreign mass media. This is our motivation to conduct social and psychological research applying self-prepared anonymous questionnaire that include opened and closed questions. The sample is random and in a way specific – people in it like to read books. Respondents are 201 in number. The principle of voluntary participation is applied.Results are eloquent. In summary, they approve out thesis for information absence concerning welfare and life standards of Bulgarians. That is the reason why our subjects have not an adequate idea about stratification of society into categories like “rich”, “poor” and “normally living” people. Two of our negative expectations are confirmed – existing of corruption and the big percentage of the so-called gray economics in our country. Positive is the result connected with the self-esteem of the respondents. Realists and optimists significantly exceeded the number of pessimists. The result that more of the respondents do not think about personal realization in other countries is also positive from a social point.

Key words: welfare, material well-being, corruption; gray economics, mass media problem rating.

Rhetoric and Communications E-journal, Issue 30, September 2017, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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