{"id":860,"date":"2015-09-03T14:38:28","date_gmt":"2015-09-03T14:38:28","guid":{"rendered":"http:\/\/journal.rhetoric.bg\/?p=860"},"modified":"2015-09-03T14:38:28","modified_gmt":"2015-09-03T14:38:28","slug":"iglika-kassabova-a-new-rhetorical-view-of-media-environment-from-televisions-to-social-media","status":"publish","type":"post","link":"http:\/\/journal.rhetoric.bg\/?p=860","title":{"rendered":"Iglika Kassabova \u2013 A New Rhetorical View of Media Environment \u2013 from Televisions to Social Media"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><a href=\"http:\/\/journal.rhetoric.bg\/wp-content\/uploads\/2014\/08\/Logo-for-English.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-451\" src=\"http:\/\/journal.rhetoric.bg\/wp-content\/uploads\/2014\/08\/Logo-for-English.png\" alt=\"Iglika Kassabova \u2013 A New Rhetorical View of Media Environment \u2013 from Televisions to Social Media\" width=\"200\" height=\"155\" \/><\/a>Abstract<\/strong>: The focus of this article is placed on a significant and problematic field in public media \u2013 rhetoric and its specific manifestations in TV media and virtual (digital) media environment. The consistent development of technologies and innovation in the past decades introduced a new media model facilitated by the web. The dynamic development of the online presence required an urgent rethinking of rhetoric \u2013 from its broader definition as an art of persuasion in the context of public speaking and writing it is modified to an art of effective persuasion through the power of visuality. Therefore, some definitions related to the new media rhetoric, journalist rhetoric, visual rhetoric and virtual rhetoric are proposed in the articles. They will be \u0430 starting point for further researches in the field of new media rhetoric.<\/p>\n<p style=\"text-align: justify;\"><strong>Keywords<\/strong>: new media rhetoric, virtual rhetoric, digital rhetoric, visual rhetoric, effective persuasion, new media environment.<\/p>\n<p style=\"text-align: justify;\">Rhetoric and Communications E-journal, Issue 18, July 2015, rhetoric.bg\/, journal.rhetoric.bg, ISSN 1314-4464<\/p>\n<p style=\"text-align: justify;\"><a title=\"A new rhetorical view of media environment \u2013 from televisions to social media\" href=\"http:\/\/rhetoric.bg\/iglika-kassabova-a-new-rhetorical-view-of-media-environment-from-televisions-to-social-media\">Read the original of the text (in English)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abstract: The focus of this article is placed on a significant and problematic field in public media \u2013 rhetoric and its specific manifestations in TV media and virtual (digital) media environment. The consistent development of technologies and innovation in the past decades introduced a new media model facilitated by the web. The dynamic development of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-860","post","type-post","status-publish","format-standard","hentry","category-july-2015-issue-18"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=\/wp\/v2\/posts\/860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=860"}],"version-history":[{"count":0,"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=\/wp\/v2\/posts\/860\/revisions"}],"wp:attachment":[{"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=860"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}