{"id":766,"date":"2015-02-22T13:01:35","date_gmt":"2015-02-22T13:01:35","guid":{"rendered":"http:\/\/journal.rhetoric.bg\/?p=766"},"modified":"2015-02-22T13:01:35","modified_gmt":"2015-02-22T13:01:35","slug":"daniela-sotirova-the-bilbao-effect-and-its-implications-a-study-of-cultural-change","status":"publish","type":"post","link":"http:\/\/journal.rhetoric.bg\/?p=766","title":{"rendered":"Daniela Sotirova \u2013 The Bilbao effect and its implications: a study of cultural change"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Abstract: <\/strong>This paper considers how \u0430 building becomes a cultural innovation and catalyst. Aconceptual study of cultural innovation based on one case is proposed. Thinking about innovation is usually narrowed to the latest in information and other &#8220;high&#8221; technology. Cultural innovation has a variety of appearances at inidividual and community levels. Less studied are examples of cultural innovations in the public domain. Social history of a building of Frank Gehry in Bilbao is expressed by the metaphor <em>the Bilbao effect<\/em>. It is used to figure out parameters of the cultural change caused by a building in \u0430 local culture that has found its new place in the global multicultural environment. Reconstruction and conclusions of the <em>Bilbao effect<\/em> show how to initiate cultural programs consisting of institutional creativity, architectural publicity, funding, and social implementation.<\/p>\n<p style=\"text-align: justify;\"><strong>Keywords: <\/strong>Bilbao effect, cultural innovation, cultural attraction, local and global culture, cultural hybridization.<\/p>\n<p style=\"text-align: justify;\">Rhetoric and Communications E-journal, Issue 16, January 2015, rhetoric.bg\/, journal.rhetoric.bg, ISSN 1314-4464<\/p>\n<p style=\"text-align: justify;\"><a title=\"\u0415\u0444\u0435\u043a\u0442\u044a\u0442 \u0411\u0438\u043b\u0431\u0430\u043e \u0438 \u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435 \u043e\u0442 \u043d\u0435\u0433\u043e: \u043f\u0440\u043e\u0443\u0447\u0432\u0430\u043d\u0435 \u043d\u0430 \u043a\u0443\u043b\u0442\u0443\u0440\u043d\u0430\u0442\u0430 \u043f\u0440\u043e\u043c\u044f\u043d\u0430\" href=\"http:\/\/rhetoric.bg\/%D0%B4%D0%B0%D0%BD%D0%B8%D0%B5%D0%BB%D0%B0-%D1%81%D0%BE%D1%82%D0%B8%D1%80%D0%BE%D0%B2%D0%B0-%D0%B5%D1%84%D0%B5%D0%BA%D1%82%D1%8A%D1%82-%D0%B1%D0%B8%D0%BB%D0%B1%D0%B0%D0%BE-%D0%B8-%D0%B8%D0%B7%D0%B2\">Read the original of the text (in Bulgarian)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abstract: This paper considers how \u0430 building becomes a cultural innovation and catalyst. Aconceptual study of cultural innovation based on one case is proposed. Thinking about innovation is usually narrowed to the latest in information and other &#8220;high&#8221; technology. Cultural innovation has a variety of appearances at inidividual and community levels. Less studied are examples [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-766","post","type-post","status-publish","format-standard","hentry","category-january-2015-issue-16"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=\/wp\/v2\/posts\/766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=766"}],"version-history":[{"count":0,"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=\/wp\/v2\/posts\/766\/revisions"}],"wp:attachment":[{"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=766"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}