{"id":2493,"date":"2020-02-13T10:34:25","date_gmt":"2020-02-13T10:34:25","guid":{"rendered":"http:\/\/journal.rhetoric.bg\/?page_id=2493"},"modified":"2020-05-28T07:58:21","modified_gmt":"2020-05-28T07:58:21","slug":"communication-management-in-social-networks-during-election-campaigns-in-bulgaria","status":"publish","type":"page","link":"http:\/\/journal.rhetoric.bg\/?page_id=2493","title":{"rendered":"Communication Management in Social Networks during Election Campaigns in Bulgaria"},"content":{"rendered":"<p class=\"western\" style=\"text-align: justify;\"><strong>Zdravka Andonova<\/strong><\/p>\n<p class=\"western\" style=\"text-align: justify;\">Sofia University \u201cSt. Kliment Ohridski\u201d<\/p>\n<p class=\"western\" style=\"text-align: justify;\">E-mail:\u00a0<a href=\"mailto:andonova@feba.uni-sofia.bg\" target=\"_top\" rel=\"noopener noreferrer\">andonova@feba.uni-sofia.bg<\/a><\/p>\n<p style=\"text-align: justify;\"><strong><a href=\"http:\/\/rhetoric.bg\/wp-content\/uploads\/2020\/05\/Andonova-issue-42-January-2020-pp.116-134.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7227 alignleft\" src=\"http:\/\/rhetoric.bg\/wp-content\/uploads\/2019\/07\/14.1.png\" sizes=\"auto, (max-width: 118px) 100vw, 118px\" srcset=\"http:\/\/rhetoric.bg\/wp-content\/uploads\/2019\/07\/14.1.png 256w, http:\/\/rhetoric.bg\/wp-content\/uploads\/2019\/07\/14.1-150x150.png 150w\" alt=\"\" width=\"118\" height=\"118\" \/><\/a><\/strong><strong>Abstract:<\/strong>\u00a0The study identifies the factors that guarantee good management and lead to the effectiveness of a candidate\u2019s election campaign on social networks such as Facebook, which also includes reporting on direct communication events. These factors are indicators in a research model of a leader\u2019s\/candidate\u2019s election campaign\u00a0<span lang=\"en-US\">which is<\/span>\u00a0<span lang=\"en-US\">based<\/span>\u00a0on previous research and interviews with experts. The functionality of the model is verified by a study of the campaigns of\u00a0<span lang=\"en-US\">the\u00a0<\/span>two major opponents for mayor of Sofia Yordanka Fandakova and Maya Manolova in the elections\u00a0<span lang=\"en-US\">of<\/span>\u00a0<span lang=\"en-US\">autumn 2019.<\/span>\u00a0<span lang=\"en-US\">As a result, p<\/span>ractices\u00a0<span lang=\"en-US\">of\u00a0<\/span>effective election campaign management\u00a0<span lang=\"en-US\">are also highlighted<\/span>. The thesis is that positive and moderate campaigns are more effective. Keywords: election communication management, effective candidate\u2019s election campaign, factors for\u00a0<span lang=\"en-US\">a\u00a0<\/span>successful campaign.<\/p>\n<p><a href=\"http:\/\/rhetoric.bg\/%d1%83%d0%bf%d1%80%d0%b0%d0%b2%d0%bb%d0%b5%d0%bd%d0%b8%d0%b5-%d0%bd%d0%b0-%d0%ba%d0%be%d0%bc%d1%83%d0%bd%d0%b8%d0%ba%d0%b0%d1%86%d0%b8%d1%8f%d1%82%d0%b0-%d0%b2-%d1%81%d0%be%d1%86%d0%b8%d0%b0%d0%bb\"><span style=\"font-family: Times New Roman, serif;\"><span style=\"font-size: medium;\">Read the Original in Bulgarian<\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zdravka Andonova Sofia University \u201cSt. Kliment Ohridski\u201d E-mail:\u00a0andonova@feba.uni-sofia.bg Abstract:\u00a0The study identifies the factors that guarantee good management and lead to the effectiveness of a candidate\u2019s election campaign on social networks such as Facebook, which also includes reporting on direct communication events. These factors are indicators in a research model of a leader\u2019s\/candidate\u2019s election campaign\u00a0which is\u00a0based\u00a0on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"class_list":["post-2493","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=\/wp\/v2\/pages\/2493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2493"}],"version-history":[{"count":3,"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=\/wp\/v2\/pages\/2493\/revisions"}],"predecessor-version":[{"id":2724,"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=\/wp\/v2\/pages\/2493\/revisions\/2724"}],"wp:attachment":[{"href":"http:\/\/journal.rhetoric.bg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}