Book Review of the book by Ivo Iv. Velikov “On Tourism. Five tourist walks in the economy of culture and heritage”. Semiotic guide to tourism – Stefan Serezliev Book Review of the book by Ivo Iv. Velikov “On Tourism. Five tourist walks in the economy of culture and heritage”. Semiotic guide to tourism – Stefan Serezliev – DOI 10.55206/CZOH2668 Rhetoric and Communications Journal, issue 56, July 2023 Read the Original in Bulgarian