Vanche Bojkov (PhD) is a professor at the University of Niš. His scientific interests are in the fields of media communications, public relations and business communication. He has worked as a teacher. He has a long experience as a journalist and as an editor of newspaper and he was the executive director of the news broadcasting in Bulgarian for Radio ‘Niš’. Vanche Bojkov is the author of the books “Media and an Education of Bulgarians in Serbia”, “How to ‘Read’ a Television?”. He is a complier and a translator of the bilingual collection in Bulgarian and Serbian “The Child and the Media”. E-mail: vanconis@gmail.com