Professor Margarita Bakracheva, PhD, is lecturer in general and age psychology, developmental psychology, psychology of personality, social psychology, organizational psychology, clinical and consulting psychology, mass behaviour and crisis communication, etc. Author of 6 and co-author of other 6 books and author of more than 100 scientific publications. Consulting programme for coping with the identity crises. Realized a number of trainings. Member of the managing board of the Bulgarian Psychological Society, full member of the Union of Scientists in Bulgaria and the Bulgarian association for training and development. Member of the editing board of Bulgarian Journal of Psychology. Award of the Bulgarian Academy of Sciences for young researcher, Award of the Union of Bulgarian Scientists Award for young researcher, Award of Institute of Psychology for young researcher. Key interests: identity, happiness and life satisfaction, lifelong development, stress and coping strategies, marketing and communications. Expert and evaluator of national and international programmes. Places of work: Sofia University St. Kliment Ohridski, guest lecturer: G. S. Rakovski Military Academy, Academy of Arts, PU Paisii Hilendarski. More than 350 popular materials and videos in the media.