Konstantin Preslavsky University of Shumen
Abstract: The paper examines the features of the communication structure of the fairytale in line with the aims of the fairytale therapy. The fairytale therapy in the context of the intercultural communication is based on the universal elements of the fairytale – characters, functions, situations, start and end point formulas, etc. which are relevant to the fairytale variations among different ethno-cultural groups. The presence of communication structures creates stable communication models, which can be used effectively for improving the communication between people from different ethnic communities.
Keywords: fairytale, fairytale therapy, intercultural communication, communicative structure, metaphor