Technical University, Sofia
Abstract: As a form of visual representation animation is directly related to the advancement of technology, the changes in media practices, and the dynamics of cultural paradigms. The proliferation of digital entertainment environments over the past ten years has asserted the exceptional popularity of Japanese anime. According to an estimate  about 60 percent of the world’s animated television production originates from Japan. Basic research established the considerable influence of Chinese animation over the works of Osamu Tezuka, the artist who set the standard for amine production. However, during the last two decades there has been a great demand for content, creative talent and artistic experience in Chinese animation industry, where box office animation hits remain few and far between. Presuming that the development of creative industry is influenced, among other factors, by culture, the article aims to establish the cultural differences related to artistic perception, audience expectations and production which have brought about noticeable differences in the evolution of Chinese animation and Japanese anime.
Key words: cultural differences, creative industry, animation, HaRiZu, second dimension culture, intercultural communication