Abstract: The paper presents the results of a research studying new practices in business communication of visually challenged people. The focus is on new practices, social networks and virtual rhetoric. The interdisciplinary approach includes rhetorical analysis, in-depth interviews and participatory observations. The specific techniques used by the visually challenged in business online have been explained.

Keywords: business communication, online, visually challenged people, virtual rhetoric

Rhetoric and Communications E-journal, Issue 20, November 2015, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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