Abstract: The focus of the following article is to show a sample research approach for the selection and further research of several organizational structures. There are detailed descriptions of views and opinions of researchers, theorists and practitioners in regards to supporting and working with web-based platforms in the virtual communication. Three levels are used – functionality, dynamics, and navigation of the web visitor. Criteria and features in regards to the selection of sites of organizational structures of a sample group are discussed. An attempt is made to extract a concept with criteria and examples for identity. Based on that conception the number of the organizational structures that belong to the researched sample is determined.

Keywords: concept, identity, criterion, organizational structure, web visitor, website, Internet.

Rhetoric and Communications E-journal, Issue 20, November 2015, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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