Stefan Serezliev – Brand vs/via Terrorism: Let’s talk in future tense

Abstract: In this article the author insists that the look at the brand terrorism is not limited in to the phenomena of its visual identity only. He accepts the brand terrorism as a special case of the theory and practice of contemporary brand and branding and he trying to peer into its near future. There we have to expect some unexpected but possible challenges in a fast changing communication puzzle.

Keywords: brand, branding, brand terrorism, branding terrorism, future of brand terrorism.

Rhetoric and Communications E-journal, Issue 13, July 2012,, ISSN 1314-4464

Read the original of the article (in Bulgarian)