Anelia Yaneva – Determination of the potential ability of ecological public administration in Bulgaria to build the image of the new global eco person

Abstract: The aim of this research is to determine if Bulgarian public administration which provide the ecological government policy, possesses the potential ability to build the image of the new global person. This new global person is characterized with high ecological values, respect to the planet Earth and sense of responsibility for the new generations. The necessary minimum condition for the building of this new image is every public administration to be represented with website in which are incorporated dialogic PR 2.0 tools. 35 websites were examined for incorporated dialogic PR 2.0 tools and conclusions were made.

Keywords: public administration, ecological public administration, institutional image, PR2.0, dialogic tool tools.

Rhetoric and Communications E-journal, Issue 13, July 2012,, ISSN 1314-4464

Read the original of the article (in Bulgarian)