Abstract: The main purpose of the article is to highlight the need to overcome the reductionism of elementary thinking that accepts the idea that human creatures can be controlled as a resource. Such reductionism leads to dehumanization of the human relations in the modern attempts to fit people in economic models. In contrast to it, humanist thinking suggests a change in the abbreviation HR), without changing the letters. Instead of talking about controlling human resources, let us talk about the construction, maintenance and development of the human potential abilities and relations (HR then stands for what).
Keywords: human, human resource, human relations, humanity, categorical imperative, language, values, ethical categories
Rhetoric and Communications E-journal, Issue 13, July 2012, rhetoric.bg/, ISSN 1314-4464