Stefan Serezliev – Advertising Education: in the Rhetoric Spotlights – Ab initio nullum, semper nullum

Abstract: The author examines some of the contemporary problems and perspectives in advertising education in the spotlights of a new reality into academic theory and professional practice. Which factors, both business and academic, will play the most significant role in the close future of Advertising Education?

Keywords: Advertising, Education, Advertising Education, Integrated Marketing Communication (IMC), Brand.

Rhetoric and Communications E-journal, Issue 8, April 2013,, ISSN 1314-4464

Read the original of the article (in Bulgarian)