Abstract: The author examines some of the contemporary problems and perspectives in advertising education in the spotlights of a new reality into academic theory and professional practice. Which factors, both business and academic, will play the most significant role in the close future of Advertising Education?
Keywords: Advertising, Education, Advertising Education, Integrated Marketing Communication (IMC), Brand.
Rhetoric and Communications E-journal, Issue 8, April 2013, http://rhetoric.bg/, ISSN 1314-4464