Abstract: The subject of this article is the social responsibility of journalism and media education, as the responsibility of one over another appears to be an underlying factor to the interaction or influence between them. The leading hypothesis is that the performance of societal functions of the media directly depends on the human capital of the journalists and media practitioners, as it generates a relevant change in the integrity and creativity, in work capacity and productivity of the population, in general, and media, in particular. Human capital is accumulated and enriched in the course of personal, emotional, mental, intellectual and cognitive development of the individual through the process of training and education, socialization and community integration. Hence the leading feature of the university education of journalists in terms of fulfillment of their moral and professional, civic and public responsibilities. Following that logic, the article aims to bring some theoretical perspectives in understanding the social responsibility of university education in journalism and media.
Key words: education, journalism, media, carriculum, disciplines, prfessors, students, business, social responsibility, academic self government.
Rhetoric and Communications E-journal, Issue 8, April 2013, http://rhetoric.bg/, ISSN 1314-4464