Stephanie Temelkova – The role of PR Events as a Part of Integrated Marketing Communication in the Tourism

Abstract:  This article presents the term special events or PR events and their roles in the Integrated marketing communication – IMC. The special events perform specific functions that advertising communications and PR cannot carry out. The Integrate marketing communication reaches specific target groups. The special events contribute significantly to the establishing and creating of the image of tourist destinations.

Keywords: PR events, integrate marketing communication, tourism, destinations, target groups.

Rhetoric and Communications E-journal, Issue 7, January 2013,, ISSN 1314-4464


Read the original of the article (in Bulgarian)