Abstract: The article presents certain characteristics of manga reception and some of the unique practices of manga production and distribution. Placed within the framework of visual communication studies in Bulgaria, the text throws light on concepts such as “manga literacy” and phenomena like Comike. Analyzing the dynamics in manga production and distribution over a period of almost half a century, the author is able to build her own typology of manga.
Key words: visual communication, manga communication, manga literacy, Comike, manga typology.
Rhetoric and Communications Е-Journal, Issue 9, July 2013, http://rhetoric.bg/, ISSN 1314-4464