Abstract: The article presents the results from a brief analysis of factors influencing media communication. The hypothesis is that it is possible to evaluate the potential of media diversity when the researchers take part into account the complex combination of factors and use relevant methods. The results of the analysis are useful in connection with the growing demands for information and the different interests of the main in the contemporary society.
Keywords: media, media communication, specific features.
Rhetoric and Communications Е-Journal, Issue 9, July 2013, http://rhetoric.bg/, ISSN 1314-4464