Abstract: A brief presentation of the new roles of advertising in the contemporary communication process is presented in an essayistic style. The accent is on the specific features, advertising campaigns and problems. The focus is on the future of communication and the new modus vivendi of the old advertising style.
Keywords: advertising, communication, product, brand.
Rhetoric and Communications Е-Journal, Issue 9, July 2013, http://rhetoric.bg/, ISSN 1314-4464