Tzvetan Davidkov
Sofia University “St. Kliment Ohrdiski”
E-mail: tzvetandavidkov@feb.uni-sofia.bg
Iya Gurbalova
Sofia University “St. Kliment Ohrdiski”
E-mail: iya.petkova@feb.uni-sofia.bg
Abstract: The text discusses the possibility of developing an instrument for identifying the motivational potential (motivation profile) of specific factors of the work situation. It is argued that this is possible by comparing the significance of these factors and the level of satisfaction with their actual state.
Keywords: motivational profile, factors of the work situation, motivation potential.
Rhetoric and Communications E-journal, Issue 36, September 2018, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464