А Problem-Solution Pattern in Internet Presentations of Local- and Global-Target Start-ups

Grzegorz Kowalski

Institute of Applied Linguistics, University of Warsaw, Poland

Abstract: In this paper I examine the Problem-Solution pattern in start-up project presentations in terms of discursive means whereby subsequent steps of this pattern are expressed in different modalities (text, video, image). I also compare their use in project presentations of local and global-target start-ups in order to verify if addressing the project at either national or international context affects the discursive construction of the Problem and Solution pattern.