University of Architecture, Civil Engineering and Geodesy (UACEG).
Abstract: Every piece of art affects the perceiving consciousness through images satisfying its aesthetic and cognitive needs. These images act as an intermediary through which a viewer moves from the real world of his own existence to the imaginary world of an artistic work. Different forms of art develop the artistic image through their own specific means – words, shape, motion, while a viewer perceives them by their senses – sight, hearing, and touch. Over the ages, art has always been engaged in fulfilling tasks of a pronounced social character whose implementation requires a proper sign system through which the artist reaches the viewer’s mind. That is why for centuries the main goals set by artists themselves have been achieved by motifs borrowed from nature. However, since the age of Modernity, artists have been expertly using abstract means to imply their messages.
The paper aims to
- provide a brief review of the changes Modernity brings about in a social, economic and artistic sense in a global and a European perspective
- formulate an analytical approach to examining the communicative effect of non-figurative sculpture
- draw conclusions about the potential of contemporary non-figurative sculpture to engage audiences in communication about aesthetic and social values.
Rhetoric and Communications E-journal, Issue 33, March 2018, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464