Poland and its Neighbors – in the Context of Online Media Narrative

Katarzyna Gajlewicz-Korab

University of Warsaw

E-mail: k.gajlewicz@uw.edu.pl

Anna Jupowicz-Ginalska

University of Warsaw

E-mail:a.ginalska@uw.edu.pl

Joanna Szylko-Kwas

University of Warsaw

E-mail: j.szylko@uw.edu.pl

Abstract: The purpose of the article is a quantitative and qualitative analysis of media reports on the subject of the relations of the Polish state with its neighbours, drawn from two prestigious Internet websites (Wyborcza.pl and Rp.pl). The authors confirmed that when reporting on the relations of Poland with its neighbouring countries, online media are subject to the phenomenon of politicization of media, and mediatization of politics. This thesis itself is the main subject of interest to the analyzed media coverage. Taking into consideration the tone of expression, it can be assumed that some websites, mostly Wyborcza.pl, may become emotional and hence recede from equal presentation of all parties’ statements. This in turn may indicate that nowadays we are all exposed to a large extent to significant (Wyborcza.pl) or moderate (Rp.pl in certain themes, such as the image of Poland) politicization of media.

Keywords: Poland; foreign policy; online media; mediated politics; mediatization; press politics; journalism.

Rhetoric and Communications E-journal, Issue 33, March 2018, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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