Visual Argumentation in TED (Influential Videos from Expert Speakers

Proletina Velichkova

Sofia University “St. Kliment Ohridski”.


Abstract: One of the areas where argumentation and visual argumentation can be applied, is public speaking. Sharing ideas in front of smaller or bigger groups of people has happened for centuries and this is also the main concept behind TED, which has become one of the biggest platforms for public speaking worldwide nowadays. The visual elements in a TED talk can play a very significant role in the success of a presentation. I have chosen to analyze 10 TED talks which contain different forms of visual argumentation and which can be categorized as particularly influential. On the basis of my research I have divided the visual images used in TED talks into 8 categories. I have also listed 10 functions of visual images in TED talks. The topic about the significance and the effect of visual arguments in TED presentations have not been an object of research in academic publications yet.

Key words: argumentation, video, image, speech, TED, visual, presentation.

Rhetoric and Communications E-journal, Issue 29, July 2017,,, ISSN 1314-4464

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