Abstract: The present article examines the features of trailers in cinema from rhetorical standpoint. The study analyses the three trailers which are used to attract viewers’ interest and create excessive expectations for the overall content of the film. The structure, script, narrative and individual rhetorical techniques are analysed too and the goal is to present an achieve the communicative objectives by the trailers. The text is focus on the analysis of the cinematic trailer as a tool to manipulate the viewers’ interest as a prerequisite for creating excessive expectations for the overall content of the film.
Keywords: rhetoric, cinema, trailer, audience.
Rhetoric and Communications E-journal, Issue 25, November 2016, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464