Abstract: The goal of sustainable development concept is a better way of life for sustainable communities. Thanks to the successful management of the natural resources, ecological and social innovations, prosperity protection of the nature and social closure are achieved. The business as a whole realized that to have financial stability and existence in today’s hypercompetitive and dynamic digital global market it has to be active regarding realization of sustainable development concept. The main hypothesis is that the criteria for sustainability are incorporated in traditional financial analysis and in this way they are presented to the publics via PR 2.0, Web2.0 and social media.
Keywords: sustainable development, business, index for sustainability, rhetoric, communication, PR, Web2.0, social media.
Rhetoric and Communications E-journal, Issue 24, September 2016, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464