Abstract: This article is an attempt to make a correlation between the organizational culture and the PR practice, taking into consideration and analysing the factors with positive and negative influence on the process of forming the organizational culture, and thus on the PR activities. Special attention is paid to the media as a factor of influence.
Key words: Corporate PR practice, organizational culture, corporate environment, factors of influence, media relations.
Rhetoric and Communications E-journal, Issue 24, September 2016, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464