Lyubomira Hristova – The Features of Political PR at an Institutional Level in Bulgaria

Lyubomira Hristova – The Features of Political PR at an Institutional Level in BulgariaAbstract:The article draws the attention to the two main levels in the practice of political PR – the party level and the institutional level. The text examines the scientific nature of political PR through critical reading of the views of Bulgarian and foreign researchers. It has a focus on the distinction between corporate communication and political PR at the institutional level. In summary are assayed some possible trends in political PR in Bulgaria at the institutional level.

Key words: political PR, political communication, political propaganda.

Rhetoric and Communications E-journal, Issue 24, September 2016, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

Read the original of the text (in Bulgarian)