Abstract: This paper investigates some of the methods of manipulation of public opinion, using the language of hatred and building the image of the enemy. It analyzes the effect of the impact of coded messages promoted by mass communication media in order to influence the audience and provoke a specific public reaction. These processes are studied from linguistic, social, psychological and communications perspective.
Keywords: communication, manipulation, language of hatred, influence, enemy.
Rhetoric and Communications E-journal, Issue 23, July 2016, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464