Abstract: The current article introduces the part of the concept related to rhetorical argumentation. The claim is that a rhetorical argument is a trinity of logical core, out logical means and non-verbal means used to persuade and suggest.
Keywords: theory of the argumentation, rhetorical argumentation, image, out logical means, rhetoric.
Rhetoric and Communications E-journal, Issue 22, April 2016, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464