Yoana Pavlova – Reality Shows – Business with Social Significance?

Yoana Pavlova – Reality Shows - Business with Social Significance?Abstract: Reality programs are playing an increasingly large percentage of the program of the TV channels. This is directly linked to the economic side of this type of shows. On the one hand, this type of formats are cheaper to produce, and other hand they are highly profitable (from ads, SMS, etc.). More important is that all these shows, because of its specificity, transmit socially significant meanings and messages. The focus of the article is to examine all gender stereotypes that occur in reality shows aired on national television in Bulgaria. The analysis is concentrated on the attitude towards women in the reality shows. How these reality shows reflect the   formation and / or consolidation of existing norms and patterns of behaviour and perception in the society.

Key words: reality shows, women, stereotype, social constructions, meanings.

Rhetoric and Communications E-journal, Issue 21, January 2016, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

Read the original of the text (in Bulgarian)