Abstract: In the postmodern age we live in, the realization of the concept of the ‘individual’ is only possible in the context of the community so far as the individual is created through the relations which the community suggests. The main form of identity is no longer ‘I AM’ which is the foundation of ‘individuality’ as structure-determining but the relations and oppositions in which the individual enters transgressively. The trajectories take over the ‘subject’ on its way to integrate in to the world of Others. The main opposition, however, remains intact and it is “Me or the Other (him/her)” where the other has degrees of identification such as ‘Mine’, “Other”, “Different”, “Foreign”. What is more, identity in the 21st century being a pronoun one changes its direction from personal to possessive pronouns- mine, yours, ours, etc., reflexive and indefinite pronouns. In the context of deviation as s problem of social pedagogy, the problem of the pronoun identity becomes visible when the individual defines him/herself through or distance him/herself from communities.
Key words: pronoun identity, possessive identity, deviation, ethical norm, unsocial behavior, person, personality, community.
Rhetoric and Communications E-journal, Issue 21, January 2016, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464