Category Archives: November 2012 Issue 6

Roumiana Neminska – Tolerance: The Religious Dimension of the Intercultural Dialogue in Schools

Abstract: The reportpresentsthe idea of “growing tolerance”in threeaspects:society, education,school.Its aim is tojustifythe publicfoundation oftoleranceas a basisand needat any given time. It displaysthe national and Europeanidea ofa consistentand responsible development oftolerancein its socialand educationaldiversity. A taxonomicmodel of educationfor toleranceto themethodology isavailable, developedon the ‘knowledge of religion”as a cultural fact.

Keywords: tolerance, dialogue, society, education.

Rhetoric and Communications E-journal, Issue 6, November 2012,  http://rhetoric.bg/, ISSN 1314-4464

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Dochka Kjuchukova –Agenda 21 and intercultural management of schools – a possibility for a change in the social attitudes and social sensitivity

Abstract: The need of a change in the educational strategies involves the introduction of new school management – creating School Agenda 21 (School Agenda 21). Its policy implementation is the route to achieve sustainable development. It is a social contract between the teaching staff and stakeholders who are interested in working for economic, environmental, social and intercultural responsibility and to resolve the problems of isolation of the school management. It is a contract that defines the overall responsibility for shaping the future. It is a guarantee to overcome the differences in programs for schools and the real commitments. Intercultural Management School is an opportunity to change social attitudes and public awareness in the world of globalization and merging of cultures.

Keywords: intercultural management, School Agenda 21, sustainable development, school management.

Rhetoric and Communications E-journal, Issue 6, November 2012,  http://rhetoric.bg/, ISSN 1314-4464

Read the original of the article (in Bulgarian)

Yanka Totseva – Pedagogical Approach towards Intercultural Communication

Abstract: The article is an attempt to bring out the pedagogical aspects of the issues related to intercultural communication. The difficulties in connection with the notions and terminology are analysed and the focus is on the main features of the intercultural communication. The different definitions of the term “intercultural communication” are presented and the author offers her own original definition. The term “intercultural communicative competence” is analysed from a pedagogical standpoint and the basic characteristics concerning the students are researched, too. The hypothesis is that they should improve this kind of competence during the process of schooling. A proposal for a model of intercultural communicative competence of the teacher is presented at the end of the article.

Key words: intercultural communication, cross-cultural communication, multicultural communication, intercultural dialogue, pedagogical approach.

Rhetoric and Communications E-journal, Issue 6, November 2012,  http://rhetoric.bg/, ISSN 1314-4464

Read the original of the article (in Bulgarian)

Tolya Stoitsova, Evelina Christova – Inter-Cultural Dimentions of Contemporary Higher Education: Modernization and Internationalization

Abstract: The themes related to the modernization and internationalization of higher education are multi-layered, inter-related, and dynamic, and could hardly be approached as being just two separated one from the other topics. The processes of modernization of national educational systems are inseparably linked to the processes of making the educational systems around the world adhere to the context of the globalization economic exchange, and that is valid to a very definite degree for the member states of the EU, following the launch of the Bologna Process and with the adoption of the Strategy “Europe 2020”.

Keywords: Strategy “Europe 2020”, modernization and internationalization of higher education.

Rhetoric and Communications E-journal, Issue 6, November 2012,  http://rhetoric.bg/, ISSN 1314-4464

Read the original of the article (in Bulgarian)

Gergana Pencheva-Apostolova – On the Ethos of E-kind and its Effect on the Bulgarian e-Generation

Abstract: In the intercultural intercourse of the informed individuals in the infosphere  cultural communities form a hierarchy of the connected where customized convention of participation forms the ethos of community existence within specific web-communities and   as the e-kind – the projection of humankind in the spaces of the web-existence.  The two questions that are raised on approaching the civil conscience of e-kind are: How this intercultural virtual society works? And What is the effect of its functioning on the transcending Bulgarian e-generation into the bigger humanity of the 5-I.

Keywords:the 5-I; cultural community, hierarchy of the connected, e-kind, e-ethos.

Rhetoric and Communications E-journal, Issue 6, November 2012,  http://rhetoric.bg/, ISSN 1314-4464

Read the original of the article (in Bulgarian)

Angel Kondev – Electronic Communication and Cultural Differences – Globalization and Contra-globalization

Abstract: What is the influence of modern communication technologies on the process of culture inter-penetration in the modern world and does their use impart irreversible character to the globalization process? It is difficult to give a definite answer to this question and maybe it is too early as well. The proposed report attempts to outline some of the more significant aspects of such formulated issue. On the grounds of analysis of the transformations in the way of thinking and social and psychological attitudes, caused by different forms of communication on the Internet, it was hypothesized that the latter are a precondition both for cultures inter-penetration and the contrary tendency towards increasing the differences between them, which can be considered as an organic alternative to globalization, necessary for implementing the subsequent major historical transformation.

Keywords: globalization, cultural differences, mass media, Internet communication, information society.

Rhetoric and Communications E-journal, Issue 6, November 2012,  http://rhetoric.bg/, ISSN 1314-4464

Read the original of the article (in Bulgarian)

Tzveta Mladenova, Mirena Georgieva – Cultural differences during military peacekeeping missions. A research about the attitude of the Bulgarian armed forces towards other military contingents and towards the resident population

Abstract: During a military mission soldiers meet other soldiers as well as local population. The present study examines the attitude of the members of the Bulgarian armed forces towards the representatives of other cultures. The group therapy and interviews, performed in the Center for Psychological Health and Prevention (The Military Medical Academy, Sofia), with soldiers, who had returned from missions in Afghanistan, outline the following issues for the Bulgarian military: underestimation of the risk for life; help to local population; difficult interaction with some contingents and easy with others. The investigation has been carried out with 761 Bulgarian soldiers. The data are presented as a questionnaire with 14 items. The cultural differences in multinational contingents and between the contingent and the local population lead to over-strain of the adaptive capabilities and the potential of the military. The findings are useful in programs aiming to increase the professional efficiency and reduce the stress-factor.

Key words: NATO peacekeepingoperations; cultural differences, adaptivity potential, stress factor.

Rhetoric and Communications E-journal, Issue 6, November 2012,  http://rhetoric.bg/, ISSN 1314-4464

 

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Zornitza Ganeva – Investigation on National Identity of Young People From Bulgaria and Czech Republic

Abstract: National identity is basic for the mental functioning of young people from different countries. A theoretical review of its cognitive and affective components has been made in the paper. The results of a conducted survey with the national identity scale of young people from Bulgaria and the Czech Republic (n=182; respectively 111 Bulgarians and 71 Czechs, average age – 23.7 years) in the conditions of a crisis have been presented. A comparative analysis by country, gender and age has been made. The results show that national identity is of greater significance for the group of Bulgarians. With the increase of age, the relative significance the Bulgarians ascribe to it, decreases, and with the Czechs it increases.

Key words:national identity, Bulgarians, Czechs, young people.

Rhetoric and Communications E-journal, Issue 6, November 2012,  http://rhetoric.bg/, ISSN 1314-4464

Read the original of the article (in Bulgarian)

Roumen Minkovski, Monika Prodanova – Some specific features of the power distance as a factor of the organizational culture in the hospitality sector

Abstract:The organizational culture in the hospitality industry is a relatively new and less studied research area in our country. The current paper presents the findings from an empirical study of power distance as a factor of the organizational culture in the hospitality sector. Some features specific to the power distance in the hospitality sector in Bulgaria are analysed here.

Key words:Organizational Culture, Рower Distance, Human Resource Management, Hospitality Industry.

Rhetoric and Communications E-journal, Issue 6, November 2012,  http://rhetoric.bg/, ISSN 1314-4464

Read the original of the article (in Bulgarian)

Georgi Naydenov – Russian Anti-Semitism, Putin and Politkovskaya

Abstract: The report examines the reasons for the increased anti-Semitism in Russia in the last few years. The focus is on two stages of “deployment” of anti-Semitism: the beginning of “perestroika” till the end of the twentieth century; and from the end of the twentieth century to the present. The research includes the acvtivity of the Russian journalist  – Politkovskaya, and the aim is to explain why she is believed to be a national traitor by the Russian public opinion. Two main factions of the Russian Jewish elite are investigated, too, and the aim is to explain the reasons for their different behavior – pro-Russian and anti-Russian ones. Therisk of deepening the anti-Semitism as a result of the war that the American Anglo-Saxon and the Jewish elites lead against Russia, are presented too.

Kew words:Russian anti-semitism, Russian elite, American Anglo-Saxon and Jewish elites, Chechen wars, Russian patriotism and nationalism.

Rhetoric and Communications E-journal, Issue 6, November 2012,  http://rhetoric.bg/, ISSN 1314-4464

Read the original of the article (in Bulgarian)