Category Archives: September 2012 Issue 5

Adelina Ljubomirova – Open communication – a Prerequisite for Effective Implamentation of the Performance Appraisal of the Civil Servants in Bulgaria

Abstract: This article is dedicated to the role and importance of open communication between managers and employees for effective implementation of the performance appraisal of civil servants in the Bulgarian state administration. The performance appraisal of civil servants is set as a tool for performance management that is related to other crucial processes such as: recruitment, training and development, motivation, management remuneration. The article analyzes the different stages of the performance appraisal of civil servants in Bulgaria in terms of open communication between the parties within the evaluation process. The special emphasis is set on the role of the managers for conducting a true performance appraisal process. The main difficulties in the evaluation process managers usually face with, are presented at the end. Some possible solutions for effective conducting of the performance appraisal interview of civil servants in Bulgaria are formulated on this basis.

Keywords: performance appraisal, civil servants, overt communication, performance appraisal interview, human resources management, organization.

Rhetoric and Communications E-journal, Issue 5, September 2012,  http://rhetoric.bg/, ISSN 1314-4464

Read the original of the article (in Bulgarian)

Penka Hrisova – European Identity and its Reflection in Key Speeches Delivered by European Politicians

Abstract:  In this article we are going to make a review of the major theories of European identity, we are going to deduce common characteristics and to study the way they are presented in some key speeches of EU politicians. The speeches are selected in terms of periods, when key documents, reinforcing the European identity, are published. What is Europe for us? Are we a part of it? What makes us feel we belong to the European Union? Does our perception of and attitude to the EU change? These and many others related questions have troubled the minds of scholars, researchers, politicians and citizens for years.

Keywords: European identity, European politicians, speeches.

Rhetoric and Communications E-journal, Issue 5, September 2012,  http://rhetoric.bg/, ISSN 1314-4464

Read the original of the article (in Bulgarian)

Social networks – the new online PR tool of the European Union in dialogue with young Europeans manova

Abstract: The young citizens of the EU must be actively involved in the European debate and policymaking and also need to be given the chance to express and support their position on all important issues concerning the future of Europe. The voice of the young citizens of the EU needs to be heard and the EU institutions need to be fully involved in the intercultural youth dialogue as well. The EU awareness of a constant debate with the young Europeans in the social media will create better conditions for a well-functioning European Public Sphere (EPS). One of the key factors of the recent and future communication with the young people is the proper usage of the new social media on the Internet. These perfectly developed communication platforms make most of the offline communication restrictions disappear and provide an open stage in terms of location, culture, gender and political orientation. Does the EU need a new social network, which combines the institutional voice of Europe and at the same time the voice of the European citizens? Is it necessary an online platform to be created which will realize the existence of a constant and inspiring dialogue about the EU policies between the institutions and the youth in all member states of the EU.

Keywords:  EU, European debate, youth, European public sphere, social media, European citizens, communication with the young Europeans.

Rhetoric and Communications E-journal, Issue 5, September 2012,  http://rhetoric.bg/, ISSN 1314-4464

Read the original of the article (in Bulgarian)

Dessyslava Cherneva-Mollova – The European Citizens’ Initiative and the problem of the “democratic deficit” in the EU

Abstract. The paper considers the ECI’s potential to construct supra-national discursive space and to encourage European citizens’ participation with a view of alleviating the problem of the “democratic deficit” in the EU.  It argues for the thesis that the introduction of the ECI in the Lisbon Treaty as a manifestation of both participatory and deliberative democracies provides the opportunity of compensating for the weaknesses of representative democracy by way of assisting in overcoming public apathy on European affairs, improving the communication between European institutions and the Union’s citizens, promoting the formation of European public space and exercising political pressure over institutions to accept different political agenda. The text also discusses some of the challenges in realizing the ECI’s potential: the fact that the Initiative does not give direct legislative power to European citizens since the EC is not obliged to comply with the given request; the diffuse character of the European public opinion determined by most European citizens’ fragile collective identity, underdeveloped capacity for transnational discourse and poor political culture; the complicated procedure and the high costs of using the ECI by common citizens; as well as the risk of monopolizing the Initiative by NGOs, pressure groups and associations etc.

Key words: European citizens’ initiative, democratic deficit, participatory democracy, deliberative democracy, European public space, communication between EU citizens and European institutions.

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Lyubimka Andreeva – Liberalization and Services of General Interest in the EU

Lyubimka Andreeva – Liberalization and Services of General Interest in the EU

Abstract: The main statement in this article is that despite the differences in the public sector in the European countries in the post-war period, after the 80s of the last century, a general trend of change in the supply of public services appears. The aim of the article is to analyze the characteristics of the general trend in the development of services of general interest and to identify the factors of this change: on the one hand the influence of liberal ideas, and the process of Europeanization, on the other.

Keywords: services of general interest, liberalization, public-private partnerships, regulation

Rhetoric and Communications E-journal, Issue 5, September 2012,  http://rhetoric.bg/, ISSN 1314-4464

 

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Veronika Kozareva – Sociocultural Aspect of the Communicative Competence in Preschool Education

Abstract: Communication and socialization are key moments in the education of preschool children. The specific functions of kindergarten are to provide adequate education and foster social environment. This is conditioned by the communicative competence, social skills and socially-oriented behavior. The article examines the nature of the socio-cultural component of communicative competence in preschool children, from the perspective of early foreign language education. The theoretical concepts of culture and language are discussed, as well as the relationship between language learning and social skills, and the definition of communicative competence and its components. In conclusion, the socio-cultural component of the communicative competence is defined and some pedagogical techniques for its development in preschool and elementary school age are presented.

Keywords: communicative competence, preschool, pedagogic interaction, sociocultural competence, European educational values, early foreign language education.

Rhetoric and Communications E-journal, Issue 5, September 2012,  http://rhetoric.bg/, ISSN 1314-4464

Read the original of the article (in Bulgarian)

Misroslav Bachev – Martin Buber’s Philosophy of Dialogue as a Theology of Dialogue

Abstract: Martin Buber was a Jewish philosopher, best known for his philosophy of dialogue, which is defined mainly as a form of religious existentialism focused on the distinction between relations: I-Thou and I-It. The first of them is the relationship between two personalities, the second – between a personality and everything outside it – world, things, etc. In this sense the world is dual to a man, and dual human I. Buber criticizes the notion of “pure I” as unapproachable and closed monad in itself, the self is always involved in relationships. In I-It relationship the man as a subject of thought and action perceives objects and other people as lacking individuality, as intended for use, exploitation and control. Genuine relationships between people are based on the ratio I-Thou: they are soulful, meaningful and sterling. I-Thou- relationship is unique and has a priori character. A priori of this relationship is the realization of the inherent Thou when meeting with the real Thou. At a higher level of a relationship Buber identifies I-Thou-relation, to what can exist between a man and God, the idea of I-Thou relationship transcends relationship with God – an eternal Thou. Thus the philosophy of the  dialogue passes to the theology of the dialogue. In the “Thou”, the Other one shall be seen as God. This God is the eternal Thou as a priori sacred.

Keywords: I-Thou, relationship, dialogic, religious existentialism, dialectics.

Rhetoric and Communications E-journal, Issue 5, September 2012,  http://rhetoric.bg/, ISSN 1314-4464

Read the original of the article (in Bulgarian)

Martina Mineva – Dialogue as a Language Game

Abstract: The study of dialogue as a language game aims to give the objective rationaloutlines of its various forms enabling the researchers to track these trends in modern communication. The examination is based on the concept of Ludwig Wittgenstein of language games and focuses on the diversity of forms of dialogues, arguing that it is due to the finite amount of family resemblances between them, that the meaning of the words is a question of their use of language. The text gives an example of classification of dialogue forms. It proposes a method for examining the specifics of dialogue: grammatical observation, which focuses not only on the mode of functioning of the language but also on the ability of the observer to analyse the problematic nature of terms for understanding the others in the act of communication. A new perspective in discussing the conditions of possibility of communication is set, with the claim that it is based on the unity between language and world, and its success achieved today is determined by the speech as a form of life.

Key words: dialogue, form of life, language game, family resemblances, communication, grammatical observation, understanding the other person.

Rhetoric and CommunicationsE-journal, Issue 5, September 2012,  http://rhetoric.bg/, ISSN 1314-4464

Read the original of the article (in Bulgarian)

Mihaela Shanova – “The Dialogue as a Basic Pedagogical Method during the Period of the Antiquity and the Middle Ages and its Perception Nowadays”

Abstract: The golden rule which makes the dialog efficient and attractive is the synthesis of the great achievements in the past and in the present. This is the main idea in the article, and its aim is to show some of the properties of the antique and medieval dialogs and their correspondence with the contemporary conception of the dialog. This article presents the dialog as a basic pedagogical method during the Antiquity and the Middle Ages. The study covers  the initial process of the dialog, as discussed by Socrates, and its further development  by Platon. This article discusses the structure of the dialog during the Antiquity and the changes in the Middle Ages. It presents the basic contemporary views about the dialog’s conception and its elements. It analyses which of the main parts of the ancient and medieval dialog are still used nowadays, in what form, and if they have been changed or not.

Key words: dialog, teaching, Antiquity, Middle Ages, Modernity, structure of dialog.

Rhetoric and Communications E-journal, Issue 5, September 2012,  http://rhetoric.bg/, ISSN 1314-4464

Read the original of the article (in Bulgarian)