Category Archives: November 2016 Issue 25

Albena Antonova – Building Sophisticated Infographics as Effective Knowledge Visualization and Knowledge Sharing Tool

Abstract: Proper presentation of both numeric and descriptive data from various scientific sources becomes increasingly important as good visualization models can promote knowledge sharing, improve understanding of complex processes and enhance scientific communication. Thus researchers’ skills and competences for knowledge visualization should be developed and improved both from theoretical and instrumental perspective. The present chapter aims to explore the models and functions of infographics as effective tools for knowledge visualization. First, there are explored theoretical findings behind knowledge visualization process and infographics. Then a theoretical model for building effective infographics is proposed, discussing the steps and the layers of knowledge abstraction. Finally there is made a comparative analysis of several popular Internet tools, underlying their advantages and disadvantages for scientific knowledge visualization. The conclusion section proposes new insights about theoretical and practical aspects of building complex models for knowledge visualization and knowledge sharing.

Keywords: infographics, Science Communication, Knowledge Visualization, Knowledge Sharing.

Rhetoric and Communications E-journal, Issue 25, November 2016,,, ISSN 1314-4464

Read the original of the text (in English)


Raina Dushkova – Messages of Municipal Election’ 2015

Abstract: Pre-election campaigns of the candidates for municipal elections in 2015 provokes research interest about the messages of the candidates. The topic is actual and can be seen from different scientific perspectives. The analysis examined the visual rhetoric of political candidates in the campaign for municipal elections 2015. The messages are refracted through their repercussions on social networks and online media. These are mostly posters and leaflets of candidates for municipal government. The study is based on content analysis of articles in online media and using a descriptive approach to analyze messages. It focuses on the content of the messages – whether they are primarily attractive and scandalous or are sufficiently effective and help the candidate reach their voters. There are results from the analysis of visual content and verbally concrete examples of social networks and online media of Bulgarian politicians.

Keywords: political campaign, visual communication, messages, scandals, media, social networks.

Rhetoric and Communications E-journal, Issue 25, November 2016,,, ISSN 1314-4464

Read the original of the text (in Bulgarian)