Category Archives: January 2016 Issue 21

Gergana Apostolova – Achronia: Strangers in Time

Gergana Apostolova – Achronia: Strangers in Time Abstract: The proposed essay is a sequel to a previously published one on the topic of migration as alienation in time in the context of the opposition of my and foreign studied as metaphysics of human cultural communities and in its appearing in the language change of current models of discourse. The Introduction is a review of the introduced previously concept of achronia: its nature, borders and basic types. Next follows the interpretation of alienation as getting outside the time as individually experienced by the Self and the latter’s impossibility to return to its current flow. This is seen also as disturbing the layers of memory concerning the unity of life in the collective definition of the cultural belonging of a community. Mentally the absurdity of  diversion from the real flow of time is seen as a state of social and political invisibility while the second chance of breaking through the  time border is interpreted as a solution to the mental breaking up with the native culture. The third part of the present essay contains some conclusions made on the grounds of a prolonged applied study of the formation of global culture by the changes of the time-alienation discourse of the M-generations in their the direct net-communication.

Keywords: achronia, models of discourse, discourse of alienation, direct net-communication.

Rhetoric and Communications E-journal, Issue 21, January 2016, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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Daniela Sotirova – Cross-cultural Ethics: Moral Foundations, Moral Exclusion and Ethical Diversity of Cultures

Daniela Sotirova – Cross-cultural Ethics: Moral Foundations, Moral Exclusion and Ethical Diversity of CulturesAbstract: Some issues of behavioral cross-cultural ethics are debated in this text. Dyads “being us /Same/ – strange”, “ours – other” are described as social constructions in their ethical sense. Cultural diversity is an essential characteristic of global digitalized world. It can be analyzed in different terms. Whether cultural diversity is an ethical diversity too – that is the key issue analyzed in this paper. Тhe need for behavioral cross-cultural organizational ethics is justified in this context. Two new constructs of moral grounds and moral domain are described in cross-cultural perspective. Specifically, the mechanism of moral exclusion is revealed – the rejection of the “foreign” /other/ in the community. It is explained what is minimalism and maximalism in ethical communication by using terms from international business ethics. It is shown how the relevant concepts of social psychology and cultural anthropology can be productive for better understanding and managing cross-cultural business ethics. Conclusively, the study reaffirmed, that Western concept of autonomy of individual has kept its power of regulative idea in cross-cultural ethics too. It gives the opportunity to navigate in the field between ethical imperialism and cultural relativism in science and everyday experience.

Keywords: cross-cultural ethics, cultural differences, moral ground, moral domain, moral exclusion, cross-cultural business communication.

Rhetoric and Communications E-journal, Issue 21, January 2016, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

Read the original of the text (in Bulgarian)

Angel Kondev – From Damascus to Cordoba through Poitiers. Refugee crisis and the historical destiny of the West

Angel Kondev – From Damascus to Cordoba through Poitiers. Refugee crisis and the historical destiny of the WestAbstract. New phenomena, processes and trends develop in the globalizing world after the end of the “Cold War”, which, if considered beyond the purely political context of the events, marks the transition from „massive industrial” to “post-industrial information” society. Many of them seem inexplicable from the pepective of the old concepts and explanatory diagrams offered by the humanitarian, social, and economic sciences. Their in-depth understanding is an urgent task of the present. This paper aims to explicate some of the theoretical premises for the study of the new dimensions of the contemporary global situation in terms of the changing relation towards the Western civilization.

Key words: globalization, social values, cultural norms, civilization process, progress.  Rhetoric and Communications E-journal, Issue 21, January 2016, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

Read the original of the text (in Bulgarian)