Category Archives: April 2013 Issue 8

Elena Koycheva – Online Communication in Science. Web Methodology for a Research into the Publication and Citation activity of Authors and Institutions (following the example of the Library at the Sofia University “St. Kliment Ohridsky”)

Abstract: This article briefly defines some terms that are in relation to the scholarly communication and the evaluation of quality of scientific publications inonline space. It emphasizes the importance of the scientific information in the digital age and the role of the academic and research libraries in online communication. The article presents significant web resources to generate publication and citation analysis of authors and institutions, as well as a web method for creating of each according to their informational functions. It also indicates output indicators for assessing the activity of scientists.

Keywords: online scholarly communication, scientific information, digital age, web citation index, web citation analysis, informetrics, webmetrics

Rhetoric and Communications E-journal, Issue 8, April 2013,  http://rhetoric.bg/, ISSN 1314-4464

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Stefan Serezliev – Advertising Education: in the Rhetoric Spotlights – Ab initio nullum, semper nullum

Abstract: The author examines some of the contemporary problems and perspectives in advertising education in the spotlights of a new reality into academic theory and professional practice. Which factors, both business and academic, will play the most significant role in the close future of Advertising Education?

Keywords: Advertising, Education, Advertising Education, Integrated Marketing Communication (IMC), Brand.

Rhetoric and Communications E-journal, Issue 8, April 2013,  http://rhetoric.bg/, ISSN 1314-4464

Read the original of the article (in Bulgarian)

Katya Moshaylova – Social Responsibility of Journalism and Media Education: Values, Interests and Pragmatism

Abstract: The subject of this article is the social responsibility of  journalism and media education, as the responsibility of one over another appears to be an underlying factor to the interaction or influence between them. The leading hypothesis is that the performance of societal functions of the media directly depends on the human capital of the journalists and media practitioners, as it generates a relevant change in the integrity and creativity, in work capacity and productivity of the population, in general, and media, in particular. Human capital is accumulated and enriched in the course of personal, emotional, mental, intellectual and cognitive development of the individual through the process of training and education, socialization and community integration. Hence the leading feature of the university education of journalists in terms of fulfillment of their moral and professional, civic and public responsibilities. Following that logic, the article aims to bring some theoretical perspectives in understanding the social responsibility of university education in journalism and media.

Key words: education, journalism, media, carriculum, disciplines, prfessors, students, business, social responsibility, academic self government.

Rhetoric and Communications E-journal, Issue 8, April 2013,  http://rhetoric.bg/, ISSN 1314-4464

 

Read the original of the article (in Bulgarian)

Milka Hadjikoteva – А Methodological Model of Developing Metaphoric Competence in EFL

Abstract: The article discusses a methodological model developed and tested in EFL classrooms. It aims at metaphoric competence development at the B1-B2 levels of the Common European Framework of Reference (CEFR). For the purposes of the study the presented metaphoric competence is defined as identification and use of metaphorical expressions, exponents of conceptual metaphors developed by Lakoff and Johnson (1980). The underlying hypothesis views the development of metaphoric competence at levels B1-B2 of CEFR as a prerequisite for the development of communicative competence. The model comprises the following stages: recognition, acquisition and production of metaphoric words/ phrases, exponents of conceptual metaphors, explained in comparative and contrastive terms. The principle underlying the development of the model is that presenting historical facts, realities, fictions, etymology and analogies between the native language and the target language expands vocabulary and allows for associations, expectations and educated guesses when mastering a target language. The model emphasises on vocabulary learning, but, as metaphoric competence is pervasive in language, it is not limited to it.

Keywords: foreign language teaching, vocabulary learning, communicative competence, metaphorical competence, conceptual metaphors, metaphorical words/phrases

Rhetoric and Communications E-journal, Issue 8, April 2013,  http://rhetoric.bg/, ISSN 1314-4464

Read the original of the article (in Bulgarian)

Nikolina Tzvetkova – On Intercultural Communicative Competence and Foreign Language Education

Abstract: Contemporary communication – real and virtual – makes it imperative that language teachers systematically seek opportunities to help their students develop intercultural communicative competence. The article will discuss some aspects of teaching foreign languages at secondary and tertiary levels in view of the above. The need for continuity in terms of approach across language disciplines studied and levels of education will be discussed. Some parallels and conclusions will be drawn and ideas about making the process of developing intercultural communicative competence fruitful will be proposed.

Key words: intercultural communicative competence, (foreign) language education, secondary education, tertiary education.

Rhetoric and Communications E-journal, Issue 8, April 2013,  http://rhetoric.bg/, ISSN 1314-4464

Read the original of the article (in Bulgarian)

Nadežda Stojković – English for Science and Technology Courses at the University of Niš, Serbia

Nadežda Stojković - English for Science and Technology Courses at the University of Niš, SerbiaAbstract: The aim of this paper is to present the specifics of teaching English for Science and Technology courses at one of the most prominent state universities in Serbia, the University of Niš. We shall describe the development of those courses for students at the Faculty of Electronic Engineering and the Faculty of Civil Engineering and Architecture. We shall emphasize all the major endeavours in that respect, being fully aware that these are not only Serbian specifics. We shall present our experience and the research we had to establish in order first to conceptualize the course, and then teach it, the process of compiling and making teaching material, evaluating both the students and our own work. We shall reveal that English for Science and Technology courses proposed at universities can make the grounds for the students’ future job purposes but they are not sufficient to account for the specific job requirements of individual engineers.

Key words: English for Science and Technology courses, state university, Faculty of Electronic Engineering, Faculty of Civil Engineering and Architecture

Rhetoric and Communications E-journal, Issue 8, April 2013,  http://rhetoric.bg/, ISSN 1314-4464

 

Read the original of the article (in English)

Maya Pencheva – Windows on Language Evolution

Maya Pencheva - Windows on Language Evolution Abstract: The paper explores the theme of the evolution of a language. Three major theories are presented: Nativism, Neo-Darwinism and Windows Theory. The author summarises recent ideas related to these relevant presumptions and focuses on the 8 components of the „Windows” theory proposed by Rudolph Botha (2009).

Keywords: language evolution, Nativism, Neo-Darwinism, Windows Theory.

Rhetoric and Communications E-journal, Issue 8, April 2013,  http://rhetoric.bg/, ISSN 1314-4464

 

Read the original of the article (in English)

Kalina Iocheva – The Self-Presentation of the Students in Primary School

Abstract: The self-presentation is put in the context of language education, using the theoretical basis of Goffman’s concept of social dramaturgy. The paper suggests interactive methods and techniques for setting up skills for self-presentation as a first stage in the preparation of student’s portfolio. The accent is placed on managing the impressions for creating a positive self-image taking into account the situational factors. The paper also analyses the pupil’s preferences of  different components of the self-presentation.

Keywords: self-presentation, social dramaturgy, management of the impression, portfolio, self-image, interactive methods

Rhetoric and Communications E-journal, Issue 8, April 2013,  http://rhetoric.bg/, ISSN 1314-4464

 

Read the original of the article (in Bulgarian)