Category Archives: January 2013 Issue 7

Marieta Boteva – “For” and “Against” Election Disputes

Abstract: The current paper presents the features of the television election debates and disputes in the USA and in Bulgaria. The characteristics of the media behavior of the participants in the debates and disputes are presented from a rhetorical point of view.

Keywords: debate, dispute, TV debate, discussion, election campaign.

Rhetoric and Communications E-journal, Issue 7, January 2013,  http://rhetoric.bg/, ISSN 1314-4464

 

Read the original of the article (in Bulgarian)

Elitza Nikolova – Defining Public Relations as a Challenge

Abstract:  This article is an attempt to present and analyze definitions of the term public relations. The chronological view on academic, practitioner and organizational definitions traces tendencies in communication management.

Key words: public relations, communication management, publics, communication activities.

Rhetoric and Communications E-journal, Issue 7, January 2013,  http://rhetoric.bg/, ISSN 1314-4464

 

Read the original of the article (in Bulgarian)

Kremena Georgieva – ‘Rhetorical PR’

Abstract: The current article accepts PR and rhetorical argumentation as essentially correlated. Rhetorical argumentation and the way it is given a meaning in PR context requires enhancing the overall levels of rhetorical comprehension being in a possession of contemporary PR practitioners. This current statement offers a practice tested technique, called the PR effectiveness technique, which provides an opportunity of a detailed rhetorical analysis to be made and thus key elements of PR techniques to be examined thoroughly, so that PR effectiveness to be obtained to a maximum level.

Keywords:PReffectiveness, rhetoricalargumentation, ThePREffectivenessTechnique, PRTechnique, PRCampaign

RhetoricandCommunicationsE-journal, Issue 7, January 2013,  http://rhetoric.bg/, ISSN 1314-4464

 

Read the original of the article (in Bulgarian)

Russi Marinov – Propaganda and Rhetoric – Traditions and Modernity

Abstract:This article discusses the relationship between propaganda and rhetoric, focusing on some basic theories and researches on the problem, outlining some similarities and differences between the two practices.  We present the principles  of propaganda and rhetoric and  applications in the some forms of art, particularly in the films, created in  order propaganda and promotion of a certain  types of culture andbehavior. This study explores the model known as the „narrative paradigm”, where humans are essential  storytellers, their decisions are based on  „good reasons” which vary in form among situations and media, and rational behavior depends on the nature of the story. Most clearly the relationship betweenpropaganda and  rhetoric is seen in political speech. The survey shows that most of thearguments in a political speech have propaganda effect and their  purpose is deception and delusion on reality. Involvement in  action, captivating the audience of the speech are nothing more  than skillfully distributed propaganda. The propaganda system  continuously feeds the audience with mythological stories with forms ready for an action. We analyse also the popular rhetorical techniques andpropagandaapproaches, sometimes very close to each other,  that an external observer hardly can find any differences.

Key words: propaganda, effects, control analysis, narrative paradigm, political speech, technology, audience.

Rhetoric and Communications E-journal, Issue 7, January 2013,  http://rhetoric.bg/, ISSN 1314-4464

 

Read the original of the article (in Bulgarian)